Do you want to become a professional SEO specialist and increase the rate of visitor traffic to your blog or site, and get the highest possible ranking for your targeted keywords on search engines, which in turn will attract visitors to you, and make buyers flock to your online sales through your own page if you are one of those who work in The field of digital shopping, all of this must be known accurately in order to achieve the highest revenue, and in order to obtain the largest number of visitors, and this is what we will explain to you in detail through this article.
Introducing SEO
SEO is a set of acquired skills and capabilities that a person possesses through learning about search engine optimization, and through which he can attract the largest number of visitors to his site.
Obtaining experience in the field of SEO is not limited to only SEO professionals or SEO specialists, but anyone who really wants to learn can possess these skills and experiences.
A person can improve the performance of search engines towards his blog, website, or sales on the web through careful reading and solid study in the field of SEO, and he must try what he has learned until he reaches the best results.
Many ask this question, how to become an expert in SEO, and we say: There are a set of steps that, if a person follows them accurately, one day he will undoubtedly become an expert in search engines and their management optimally for him.
What is the difference between an SEO Expert and an SEO Professional?
Before going into the details, it is worthwhile to differentiate between two things: how to become a SEO expert and how to become a SEO professional. Having sufficient experience to deal with and manage Search Engines is something completely different from being professional in this field.
The SEO expert is a web user who seeks to understand and know how search engines work in the best way, and then directs them to his advantage in order to benefit from them in a better arrangement for his site or the sites of his clients and to reserve an advanced seat for both of them among blogs and other pages.
The matter is relatively different for the SEO Professional who has other orientations that go beyond personal interest and managing his own pages, to taking it as a job and a profession in practicing SEO Professionally to become an SEO Specialist.
So that people who want to improve the performance of their engines resort to it, to adjust the rhythm of search traffic for them, and to do the necessary paid services in this direction.
In any case, the person is not obligated to learn and acquire all the Professional SEO Skills, but it is enough for him to know the necessary steps that make him an SEO Expert that facilitates the process of raising the ranking on web pages by having the necessary skills.
Advantages of having experience in the field of SEO
Why do many ask this question, how to become an expert in SEO, as if it is related to achieving many gains and gains when a person has experience in the world of SEO
We say: There is a set of advantages that a person obtains, once he has sufficient experience to operate and manage search engines appropriately to achieve his goals of publishing his site among the largest range of followers and users of the web, and among the most prominent of these features:
- Get a free traffic source for your site, and accordingly, you can reap profits and financial returns from it.
- A SEO expert who was able to attract traffic to his advantage can benefit from this by owning a successful business and establishing a distinguished place for him through digital marketing.
- He exempts himself from many of the expenses and payments that he would have paid if he had hired a professional to improve the ranking of his site on search engines.
- A person can adjust by himself and act if an emergency or a new event occurs, and he does not need the help of others every time.
- Even if a person's occupations prevent him from practicing search engine optimization himself, and circumstances force him to hire a person or company to manage his site and improve its ranking, he will at least be aware and understandable and be able to select the best people and follow up with them himself.
Who is the Best SEO specialist in 2023?
Dear reader, this title does not exist because it is simply the ever-changing search engine optimization industry, and if you do not keep pace with it, all your information will become useless and will not achieve any results with you, and this is the aim of this paragraph. Do not be deceived behind the false titles.
How to Become a Professional SEO specialist in 10 Steps?
- Know how search engines work.
- To be familiar with online marketing methods.
- Realizing the exact concept of the word SEO and what it means.
- Know the divisions of SEO.
- Training, learning and the need for continuous experimentation.
- Knowledge of the latest SEO techniques and algorithms.
- Continuous follow-up of all SEO variables and news.
- Pick the right SEO tools.
- Practicing SEO in practice, and not being satisfied with theoretical knowledge.
- Be patient and learn from the struggles of others.
As long as the web user is convinced of the necessity of improving web engines and exploiting them to achieve a better ranking and classification of his site, page, or blog, and as long as he is convinced that the process of improving the web engine is not an endowment or the preserve of professionals.
It is necessary to learn and acquire the methods and steps of search engine optimization, and it is the turn to answer this question: How to become an expert in SEO, and we say that the average person can, through simple steps, be an expert in SEO, and this can be achieved by following the following steps:
1. Knowing how search engines work
It is necessary to understand the way search engines work, and with many claiming to know this matter, it may require accurate knowledge of the mechanisms and algorithms on which search engines rely on in their work.
2. Learn how to shop online
This is by knowing the various disciplines on which web search depends and how to intersect shopping. A person may know how to manage search engines well, but he lacks dealing with the Internet as a marketing tool, and then this knowledge of managing search engines is of no value.
3. Realizing the exact concept of the word SEO and what it means
Some people think that SEO is a word related to how well keywords and links are distributed only, and although this is important, SEO is not only that.
But there are other important things that are no less than that, because the purpose of the user should not depend on bringing followers to the site and blog only, but rather it should convert them into fans of that blog or site, as well as converting them into customers, buyers or bloggers on the same site or blog.
4. Know the SEO sections
This step is summarized in the fact that SEO is divided into a number of integrated elements:
- Technical SEO part: It is related to good archiving of the topics and goods presented on the website or blog.
- On-Page SEO: It is concerned with improving the appearance, images and links of pages to other pages.
- Off-Page SEO: It relates to how to advertise and promote a page or site through other sites and blogs, and build a backlink for the site or blog.
- Content SEO Copywriting: This relates to providing content that is original and compliant with all SEO standards.
5. Training, learning and the need for experimentation
When a person decides to learn SEO by himself, he must read a lot about the subject, and when he learns enough information about SEO standards, he must experiment with topics or the site, change and alter until he finds out the best ways to archive, provide content and link, and then the person becomes an expert in SEO.
6. Learn the latest SEO techniques and algorithms
In the past, a person relied on little information about SEO, but with the occurrence of a technical revolution and the emergence of many programs, many programs and algorithms that could be relied upon in managing search engines became available.
It is possible to rely on one of the educational courses for SEO within a few hours instead of reading hundreds of articles, and the most prominent of these courses is such as the Moz SEO course provided by Moz Company.
It is one of the giant companies and pioneers in software, and it is a course that deals with site analytics, page, domain, domains, and so on. You can also rely on Google SEO guidelines, as they are great techniques that benefit beginners in order to make them experts in SEO.
7. Continuous monitoring of all SEO variables
SEO is not subject to fixed standards, but rather it is constantly changing, and therefore it is necessary to monitor all changes related to SEO first, and you can rely on Search Engine Land or Search Engine Journal, both of which are ancient sites in SEO education, and it is a reliable source. It provides all the expected SEO changes continuously.
8. Pick the right SEO tools
A person cannot reach advanced ranks and rankings in the SEO of his site unless he uses some tools through which the user identifies the extent of the defect that lies on the site and its treatment, based on the data and information provided by these tools.
And if a person tried to do this manually, he would have spent a long time knowing the data without correcting the errors and fixing them, and even if those tools were paid, but the profits that the person reaps because of them will far exceed the value paid for them.
And for beginners, you can rely on those reliable Google tools: Google Webmaster Tools, Google Analytics, and SEMrush, which, although not free, are the best for webmasters.
9. Practicing SEO in practice, not just theoretical knowledge
A person may store a lot of search engine optimization information, but this is not enough, but if you are looking for how to become an expert in SEO, then it is the application and implementation of that information on the user's web page, website or blog.
It is not necessary to resort to what has been applied to another site, rather the experience should be unique, because each site has its own specificity, and what is suitable for one site may not be suitable for another.
10. Be patient and learn from the struggles of others
The process of search engine optimization and linking between sites until the process of upgrading in the rankings takes quite a bit of time; Therefore, a person should have enough patience.
There is no benefit in urgency because it will generate errors that will have counterproductive results, and it is necessary to look at the experiences of others and learn from them in this field.
At the conclusion of our article on how to become an SEO expert, we talked about SEO, its importance, how to improve web engines, and the magic steps for a person to become a SEO specialist, and we conclude that learning and gaining experience in the field of SEO is neither difficult nor impossible in 2021, and at the same time it is not an easy thing that takes place overnight. Overnight, but it requires a lot of reading, reading, practicing, experimenting, choosing the appropriate tools, being patient, and not rushing.